Media & Press
Expert PBJ data context for journalists covering nursing home staffing, ownership, and facility-level trends.
I'm Eric Goldwein, MPH, a public health data consultant specializing in CMS Payroll-Based Journal (PBJ) staffing data. Through 320 Consulting LLC, I operate PBJ320 and help reporters interpret facility-level staffing trends, ownership context, and nursing home quality metrics.
I'm available for background briefings, data interpretation, rapid-turn analysis, and on-the-record comment. I've led webinars for state ombudsman programs and advocacy groups and spoken publicly on PBJ methodology and nursing home oversight.
For reporters on deadline
Send the facility name, state, and a quick note on what you're working on. Include a deadline if you're on one.
Note on the data: PBJ staffing data can support reporting, screening, and trend analysis, but it is not proof of neglect, harm, or regulatory violations by itself. I can help you interpret what the numbers show—and what they do not.
As seen in: Columbia Public Health, WTVR CBS, Positive Aging, Aging in America News.
How I Support Reporting
- CMS Payroll-Based Journal (PBJ) briefings. What PBJ staffing data measures, how HPRD (hours per resident day) is calculated, and common misreads.
- Facility-level staffing trends. Quarterly PBJ metrics—total nurse HPRD, RN, LPN, and aide staffing, contract staffing where reported—with state and national context from the rankings page.
- Ownership and affiliate context. Operator, chain, and related-party patterns when available from CMS SNF All Owners and facility records.
- Verification and expert comment. Fact-checking, on-the-record or background quotes, and custom analysis for your story.
PBJ320 resources for reporters
Data Visuals
Example: Seagate Rehabilitation and Nursing Center: daily staffing vs. New York's 3.50 HPRD minimum (used in chronic understaffing analysis).
Example: TV coverage
WTVR CBS 6 (Richmond): Twin Lakes nursing home staffing story.